Armenian art
interview
Interview | Artuyt: A Masquerade of Fashion & Art
A collage of vibrant colors and distinct patterns, Artuyt is a masquerade composed of the very best of Armenia’s art, past and present. In an exclusive interview with h-pem, founder Arevik Arakelyan shares her passion for fashion and art, the backstory behind the brand, and why it's important to showcase Armenia’s artistry.
inPicture
The Nativity: 8 hidden facts in the magic of medieval Armenian art
The birth of Jesus has been a recurring theme for Armenian artists since early times. Depictions of the nativity in medieval Armenian art, especially in miniature painting, are full of religious symbolism. Based on the nativity narratives in the Gospels of Matthew and Luke, they combine traditional approaches to iconography with diverse artistic mediums and common cultural elements.
submission
Illustrations | Norashkharh: Affirmations for a new world of hope, honesty, and empowerment
In my capacity as h-pem's social media strategist, last April, I was given the task of finding Armenian graphic talent on social media platforms, specifically on Instagram. That’s around the time I came across Norashkhar—a նոր (nor | new) աշխարհ (ashkharh | world) of Armenian graphic design and typography. And right away, I was hooked...
If you’re on Instagram and follow Armenian art accounts, you’ve surely come across Norashkharh. But unlike most other accounts, this one exudes determination and dedication beyond the boundaries of creative blocks and patience—all behind the scenes. Read on to find out more about this dynamic duo...
interview
Ruben Malayan: Saving an intangible Armenian art form, one stroke at a time
Since the days of Mesrop Mashtots (the fifth century inventor of the Armenian alphabet*), the Armenian script has played a vital role in the cultural and artistic legacy of her people. Like ancient relics in a museum, each decorative stroke illustrates a story that is steeped in thousands of years of history, literature, art, and religion. Fast forward 1,600 years and this ancient tradition is at a crossroads for survival, with knowledge and usage almost all but forgotten. Yet, once again, one man is at the helm of a movement—a new zartonk (“renaissance”) in Armenian calligraphy. Using a wide range of multimedia, artist Ruben Malayan is ushering in a new era for this unique, yet overlooked art form
Join our community and receive regular updates!
Join now!